Basics You Should Keep in Mind While Designing Posters
Posters are one of the most creative ways of communicating your information to the audience at large. A poster is capable of sharing valuable information to the people in a simple manner. Poster is one of the best ways for advertisements. You can design posters using text and pictures. You can communicate complex ideas easily through images. When you are developing a poster following things should be kept in mind:
Readability
Your poster should be easy to read. It should be free from grammatical and spelling errors. You need to take proper care while selecting font size and style.
Simplicity
Poster should be simple and clear. In your poster design, text should be relevant and attractive so that it catches reader’s attention. Each poster should contain one idea only. Don’t include so many ideas in a single poster. Your idea should be expressed with the picture and little text.
Attractive Design
Aim of the poster is to attract people. Your poster should be designed attractively and creatively. The pictures and text should be put on the poster in such a way that it pleases the eyes of the readers.
Following tips will help you to design an attractive poster:
- Your poster should say something and it should speak itself.
- Poster should be designed by keeping your target audience in mind.
- Use appropriate poster size. You can play with different shades on posters.
- Tell one story per poster.
- Lower case letters are easy to read than capital letters. You should use lower case letters in your poster design.
- One third of the space on the poster should be blank. Simplicity gets the attraction.
- Text is the main essence of your poster. Poor text can spoil your poster. Use the text which describes your message or call to action.
- Informal arrangement of the text and graphics will attract more readers than the formal balance.
- Proper color combination of background and foreground should be used while designing poster.
- Height of the letters and poster should be complementing each other. Spacing of the letters should be done on the basis of size of the poster.
A good poster will be inspirational, motivational, boost morale and will be big help in your promotional campaigns. Poster designing is a challenge as you have limited space and lots of things to communicate to your audience. To make a clear and lean poster it requires creativity, imagination and hard work.
