Prisma Printing - The web's local print house

What is Digital Printing?

At its core, digital printing is simple. A binary data stream drives a printer head to render a digital image on a given material. Like any other process, digital printing requires the right tools and the right information to produce quality results.

This binary data stream is a collection of little ones and zeros that the computer translates to pixels (picture elements) arranged on a rectangular grid, essentially creating a color placement map for the printer. Each pixel is described in terms of color and its intensity or value. The more pixels there are, the better the image quality or resolution will be.

Image Resolution

In basic terms, the resolution of a digital file is determined by how many pixels there are. If you have a scanned image and can count 72 pixels across or down one inch of the image, the resolution is 72 pixels per inch or 72 ppi.

Technically, it is pixels per inch (ppi) when you're talking image files, monitors, and cameras; Once an image comes out of a printer the resolution its referred to is dots per inch or dpi.

Why go Digital?

Digital technology has completely revolutionized the printing industry during the last decade. It enables small businesses to print from one to hundreds of banners, posters, or signs at an affordable price.

As well optimizing value for customers, digital technology makes it easy to customize your content. You can now design your advertising ads and signs knowing that you can replace them in the near future, allowing you to target specific customers at specific times without spending a fortune.

File Formats

A vector file is a graphic file that contains shapes and lines that are scalable. This allows designers to easily convert the image to a wide range of sizes without destroying its definition. Examples of vector files are: EPS (Encapsulated Post Script), AI (Adobe Illustrator), PDF(Adobe PDF).

Raster files are pixel based and depend on the resolution of the image for a higher or lower definition. A lower resolution would give you a blurry image when enlarged. Examples of raster files are: PSD, JPG , TIFF.

The following are the file formats we accept for printing. The resolution of the files must be at least 100 dpi scaled at 100% the printing size.

· EPS (Encapsulated Post Script)

· AI (Adobe Illustrator)

· PDF (Adobe PDF)

· PSD (Adobe Photoshop)

· JPG (High Resolution JPEG)

· TIFF (High Resolution TIFF)